Corporate Media Trends – Video Walls and AR

Corporate Media Trends – Video Walls and AR

Using LED video walls as backdrops in video production studios has become a prominent trend in corporate media productions. With their high brightness, vibrant colors, and excellent contrast, LED displays create visually striking images that engage viewers and capture their attention. Corporate studios have been enhancing this experience by combining video walls with visually interactive and captivating AR (augmented reality) technology. 

Using an LED video wall as a backdrop in a corporate production studio offers a visually captivating and versatile solution that can elevate production quality and create engaging visual experiences for any audience. 

Making a Visual Impact 

LED video walls provide a visually stunning backdrop that captivates viewers and creates a professional and dynamic atmosphere in the studio. In addition to their high brightness, vibrant colors, and excellent contrast ratio, LED video walls offer size, shape, and resolution flexibility. They can be customized to fit the studio’s specific dimensions and design requirements. LED panels can be seamlessly tiled together to create a large, continuous display, enabling studios to achieve the desired visual impact and accommodate different content layouts. 

Keep the Content Fresh 

LED video walls can display a wide range of content formats, including live video feeds, pre-recorded videos, slideshows, and interactive elements. All these content formats can be easily controlled and updated in real time. In addition, dynamic motion content, including graphics and animations, can be changed, or easily adjusted for different productions depending on content and branding requirements. 

Efficient and Effective 

LED video walls are energy-efficient compared to other display technologies. As a result, they consume less power while providing high brightness and image quality. They are also designed for durability and require minimal maintenance. As a result, LED panels have a long lifespan, reducing the need for frequent replacements. Additionally, the modular design of LED video walls allows for easy repair and replacement of individual panels if needed. 

Taking it to the Next Level 

A corporate studio can create immersive AR experiences, interactive presentations, virtual simulations, or engaging visual effects by combining an LED video wall, AR software, and robotic cameras. The integration of these components allows for seamless synchronization and real-time interaction between real and virtual elements. 

Here’s how AR technology works with video walls: 

  1. Content Creation: AR content is created using specialized software or development platforms. This content can include virtual objects, 3D models, animations, or text overlays that are superimposed onto the real-world view
  2. Robotic Cameras: Robotic cameras are used to capture the real-world view and feed it into the AR software. These cameras can be controlled remotely and programmed to move or adjust their angles as needed during production. They provide the visual input for the AR software to overlay the virtual elements onto the video wall.
  3. Tracking System: To integrate AR with video walls, a tracking system is utilized. This system can consist of various technologies like computer vision, sensors, or markers. It tracks the position and movement of the audience or objects in real-time.
  4. Calibration and Alignment: Proper calibration and alignment are crucial to ensure accurate registration of the virtual content with the real-world view. The robotic cameras and the LED video wall must be calibrated and synchronized to ensure seamless integration. This calibration process involves mapping the video wall’s position and perspective within the studio
  5. Video Wall Display: The AR content is rendered and displayed on the video wall in synchronization with the real-world view. The high-resolution and large-scale display of the video wall provides a captivating and immersive visual experience for the audience. 

Use Cases for Corporate Studio AR 

LED video walls can be used in a variety of studio applications, including CEO announcements, presentations, product showcases, employee interview programs, and virtual events. Real-time content control enables producers to display dynamic, engaging visuals that easily adapt to various productions.  

  1. Interaction and Feedback: AR software can enable interactive elements and gestures that respond to the movements or actions of performers or participants. For example, virtual objects or animations can react to touch or hand gestures, creating engaging and interactive experiences. The feedback from these interactions can be displayed on the video wall in real time.
  2. Dynamic Content and Camera Control: The AR software can dynamically adjust the virtual content displayed on the video wall based on the performers’ or objects’ movements and positions. Additionally, robotic cameras can be programmed to move or adjust their viewpoints in response to the augmented reality content or to capture specific angles or perspectives for the production.
  3. Enhanced Presentations and Demonstrations: AR technology can enhance corporate presentations and demonstrations by overlaying virtual content onto physical objects or products. This allows presenters to highlight key features, provide detailed information, or demonstrate complex concepts in a visually engaging manner.
  4. Virtual Collaboration and Training: AR-enabled video walls can facilitate virtual collaboration and training sessions. Participants in different locations can share a common virtual environment displayed on the video wall, allowing for interactive discussions, 3D modeling, or virtual walkthroughs.
  5. Branding and Marketing: AR technology integrated with video walls can be used for branding and marketing. Virtual product demonstrations, interactive advertisements, or immersive brand experiences can be created to engage audiences and leave a lasting impression.

Overall, using an LED video wall as a backdrop in a corporate production studio offers a visually captivating and versatile solution that can elevate production quality and create engaging visual experiences for any audience.